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My customer retention work with companies became the basis for Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty published April 2020 by Morgan James Publishing.
As I learned more about my lingerie business clients’ businesses, I realized that customer retention expertise was needed. That’s where Your Iconic Brand was born, to help companies develop the emotional connections and systematic processes needed to inspire customers to spend more, stay longer, and refer like crazy.
The success of my first book inspired lingerie companies to request the FabFit Academy, the global leader in professional bra fitting certification, with students on six continents. I wrote the Amazon #1 bestselling book on bra fitting, Busted! which then became Fit My Bras. The book was published in Spanish and English.
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