Anthony W. Ulwick
AUTHOR

Anthony W. Ulwick

Tap the gear icon above to manage new release emails.
Tony Ulwick is the pioneer of Jobs-to-be-Done Theory and Outcome-Driven Innovation® (ODI), a strategy and innovation process that increases the innovation success rate five-fold. Tony founded the innovation consultancy Strategyn in 1991 and has worked with over one-third of the Fortune 100, helping them generate billions of dollar in revenue growth. Tony has been granted 12 patents related to various aspects of the ODI process. Tony is the author of the original "Jobs-to-be-Done" book, What Customers Want (2005, McGraw Hill), and articles published in Harvard Business Review and MIT Sloan Management Review. His work is cited in hundreds of publications. Tony's counterintuitive views as an innovation thought leader have changed the way academics and executives alike think about growth, strategy, and innovation. “I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.” -- Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -- Harvard Business School professor Clayton Christensen “There are a couple of thinkers I deeply respect. Ulwick is one of them.” –- Alexander Osterwalder Contact Tony at ulwick@strategyn.com or visit strategyn.com and jobs-to-be-done.com
Read more Read less

Best Sellers

Product List
  • ₹648.00 or free with 30-day trial

    • The Secret Enlightened Metaphysics for Powerful Reality Creation, Money Manifestation, and Higher Intuitive Functionality
    • Written by: RJ Spina
    • Narrated by: RJ Spina
    • Length: 7 hrs and 32 mins
    • Release Date: 08-08-25
    • Language: English
    • Not rated yet

    ₹1,641.00 or free with 30-day trial

  • ₹233.00 or free with 30-day trial

  • ₹1,003.00 Regular price:

  • ₹122.00 Regular price:

  • ₹199.00 Regular price:

  • ₹759.00 or free with 30-day trial

  • ₹836.00 or free with 30-day trial

    • There Are No Limits to the Prosperity, Happiness, and Peace of Mind You Can Achieve Simply by Using the Power of the Subconscious Mind, Updated
    • Written by: Joseph Murphy
    • Narrated by: Jason McCoy
    • Length: 6 hrs and 5 mins
    • Release Date: 21-07-25
    • Language: English
    • Not rated yet

    ₹140.00 or free with 30-day trial

  • ₹501.00 Regular price:

  • ₹1,003.00 or free with 30-day trial

    • An Indispensible Primer on the Ultimate Form of Power
    • Written by: Robert Greene
    • Narrated by: Joseph Powers
    • Length: 22 hrs and 51 mins
    • Release Date: 01-05-15
    • Language: English
    • 4.5 out of 5 stars 159 ratings

    ₹820.00 or free with 30-day trial

  • ₹668.00 Regular price:

  • ₹586.00 or free with 30-day trial

  • ₹569.00 or free with 30-day trial

  • ₹836.00 Regular price:

  • ₹668.00 Regular price:

    • Written by: OSHO
    • Narrated by: OSHO
    • Length: 37 hrs and 10 mins
    • Release Date: 26-05-17
    • Language: Hindi
    • 5 out of 5 stars 77 ratings

    ₹284.00 or free with 30-day trial

  • ₹340.00 or free with 30-day trial

  • ₹284.00 Regular price: