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April Bell loves to solve problems. She has conducted more than 11,000 hours of empathy research through her boutique research agency, April Bell Research Group working with many of the world’s giant brands such as Pepsico, P&G, Hewlett Packard, KAO, and Pfizer to name a few.
Armed with an Executive MBA from SMU and academic Small Business innovation programs at Dartmouth Tuck School of Business, Goldman Sachs, and Capitol One, she has used her experience and education to help build brands and innovate products for Fortune 500 companies for nearly two decades.
In her experience, she observed the impact of empathy, not only on user experiences but on personal and organizational transformation, and was inspired to write her first book, The Fire Starter: Igniting Innovation With Empathy.
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