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While selling TV airtime at a local affiliate, Arnie Malham created a
small side venture to help a few clients market beyond just the TV
station. In 1994, that venture ultimately got him fired and quickly
became his best and only career option. Without a clue as to how to
run a company, Malham repeatedly “got it wrong” when it came to
hiring, firing, and everything else related to building a business. Armed
with his belief that different is better than good, outliers are
fascinating, and mind-set is everything, he persevered.
Thanks to hundreds of business books, dozens of patient mentors, and
a universe conspiring to help him, Malham stumbled upon a bold,
culture-first approach that gave his fledgling company the momentum
it needed. cj Advertising grew to become the largest full-service brand-building
agency in the country exclusively for law firms. Along the way,
Malham also launched a call center named Legal Intake Professionals
(LIP) in 2005 that was also strictly focused on serving personal injury
law firms. Both businesses were sold to separate buyers in 2017, and
Arnie turned all his attention toward a concept that played a huge role
in creating the successful culture of growth at both cj and LIP:
BetterBookClub.com.
Malham lives in Nashville with his wife of more than 25 years. When
he’s not ranting about improving work cultures across the country or
cheering for his son and daughter at their respective colleges, you’ll
likely find Arnie with his dog Katy on his side porch enjoying a decent
cigar, an affordable scotch, and an inspiring book (usually all at the
same time).
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