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Arthur Harrison, a pen name, holds a BSc and MSc in International Economics and brings over 20 years of diverse experience in customer service, hospitality, project management, e-commerce, and business strategy. Having lived and worked on four continents and with extensive travels shaping his global perspective, Arthur offers a uniquely holistic approach to branding and business development. He simplifies branding concepts, providing actionable strategies that creators, influencers, and businesses of all sizes can implement. Actively involved in the industry, Arthur combines his practical experience with a forward-thinking approach. He has utilised these strategies to build and grow his successful hospitality brand in a competitive environment without a marketing budget.
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