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Bharat Rao is a researcher, educator, and author. He is Research Professor in the Department of Technology Management and Innovation at New York University’s Tandon School of Engineering. He is the author of Technology Strategy Essentials: A Concise Guide and Primer, Marketing Essentials: A Concise Guide and Primer, Magical: How Magic and its Star Performers Transformed the Entertainment Economy, and Defense Technological Innovation: Issues and Challenges in an Era of Converging Technologies.
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