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Brad Pedersen is an award-winning entrepreneur, angel investor, thought leader, and sought-after business coach. In 2008, he founded and scaled one of Canada’s top toy companies, merged it to co-found Basic Fun and subsequently co-founded Pela, the 100 million sustainable phone case startup that created an entirely new category.
In 2021, Brad and the team at Pela successfully launched a record-breaking 9.8 million crowd-sourced campaign for the Lomi, the world’s first smart waste kitchen composter.
Brad has a passion for faith, fitness, adventure, and outdoor pursuits and lives in the mountains of British Columbia with his amazing wife, where they are building a beautiful life!
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