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Brian is one of only a dozen individuals in the world who currently holds the Cialdini Method Certified Trainer® (CMCT) designation and one of just a handful to have earned the Cialdini Pre-suasion Trainer® (CPT) designation. He is also a faculty member of the prestigious Cialdini Institute.
Passion
Brian’s passion is to help you achieve greater professional success and enjoy more personal happiness. He does this by teaching you how to ethically move others to action using the science of influence.
Experience
A cum laude graduate of Miami University, Brian has been in the business arena for more than 35 years and training people for over two decades. In addition to his influence, sales, and leadership work, Brian has been a business coach to regional vice presidents, sales managers, field sales reps, and wealth advisors.
Writing and Training
Named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing, Brian’s blog has readers in 200 countries and was one of the Top 30 Psychology Blogs of 2012 according to the Online Psychology Degree Guide.
Brian’s first book – Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical – was named one of the Top 100 Influence Books of All Time by BookAuthority.
His follow up book, Persuasive Selling for Relationship Driven Insurance Agents, was an Amazon new release bestseller.
In addition to his writing, Brian’s LinkedIn Learning courses on how to apply influence in sales and coaching have been viewed by more than 700,000 people around the world. His 2023 TEDx Talk already has over a million views!
Personal
Brian enjoys physical activity and travel. In his younger days, he was a competitive bodybuilder. When he decided to put the weights down, he took up running and twice qualified for the historic Boston Marathon. An avid martial artist, he’s a 2nd-degree black belt in Taekwondo.
A Scotch lover, to celebrate their 30th anniversary Brian and Jane spent three weeks in Scotland. Their daughter Abigail is an American Sign Language interpreter and works with special needs children as a school para-professional.
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