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Over the past two decades, Bruce has developed and implemented innovative strategies that help B2B professionals excel in modern sales environments.
He is the author of "Inspire Your Buyers: Go to Market with a Story that Sizzles," which provides actionable frameworks for building a winning visual narrative and accelerating revenue growth. He's also a co-author of "The Most Amazing Marketing Book Ever," which is packed with actionable strategies for improving your return on marketing investment.
Bruce's expertise lies in creating impactful sales narratives and value-centric strategies that align with evolving buyer needs and expectations. He's worked with most of the top B2B brands in the world, including Microsoft, HP, Adobe, IBM, Google, DXC, Oracle, SAP, and Tableau.
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