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Chip Walker has built his reputation as a leading branding expert at some of Madison Avenue’s legendary advertising agencies. He’s been Chief Strategist at BBDO, Wunderman, Y&R and at Y&R’s BAV Consulting, home of the world’s largest and oldest database of brands. In his current role as Head of Strategy at movement marketing firm StrawberryFrog, Chip councils C-Suite leaders on problems ranging from finding brand purpose to activating it. His book Activate Brand Purpose: Leverage the Power of Movements to Transform Your Company will be published by Kogan Page in April 201.
Chip is a frequent speaker at some of the branding world’s major events – including Cannes Lions Festival, the Advertising Research Foundation, Sustainable Brands Conference and the Conference Board. His writing and opinions on branding have appeared in a wide range of publications over the years, from industry publications like Adweek and Admap, to mainstream business media like CNBC’s Closing Bell and the Chicago Tribune.
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