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At the core of my being, I am an industrial designer. I learnt how to design for reproducibility and develop production processes when Australia was a manufacturing powerhouse. The satisfaction of designing the outcome and working out how to get there has never faded.
In the present day, my company works at the production stage of graphic design work to produce the unproducible. Without process design, we would be no different to any other design company. With it, we do what others can’t.
I am fortunate to have started work in the era of Australian manufacturing. Everything I learnt about designing processes, reducing errors or waste, costing out jobs, documenting processes and teaching people how to produce the new thing are all skills I use every day.
Only the environment changes.
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