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Dirk Ziems is an expert in depth-psychological marketing and, based on market, media and cultural research, advises companies and corporations worldwide in numerous industries and countries. As co-founder of the global research boutique
Concept M and the marketing consultancy Flying Elephant, he accompanies topics such as the adaptation of successful products in new cultural contexts, the deep understanding of new consumer generations in China and the USA, the transformation of advertising communication in the new digital media world or the reorientation of brands in post-corona times. Dirk Ziems is also a guest lecturer at various universities.
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