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Efrain Rovira is an individual with an insatiable intellectual curiosity. A native of Panama, he came to the US on a Walton Foundation Scholarship. After moving between Panama and the US a few times, he planted roots in Texas. Although he has spent most of his career in high tech and by traditional measures has been very successful, he is most proud of what he has accomplished as a father, husband, son, brother, and friend.
In business, he has led sales, marketing, strategy, channel, product management, and marketing communications at the executive level in Fortune 10 companies. He has also been the general manager of multibillion-dollar profits and losses at the global and regional levels.
Efrain enjoys developing plans about how to grow. For him, growth is about not just business growth but also personal growth. He has coached and mentored many successful executives and budding entrepreneurs. He offers advice beyond standard professional development and executive mentorship, helping people think about their careers in the broader context of their whole lives and their plans. He builds mental models about all aspects of life because he loves to develop formulas for living better. He captures many of these coaching ideas and mental models in The Me of Tomorrow, his first book.
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