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Emma Barry is a global fitness authority who consults to the fastest growing segments in the sector: boutique studios, budget clubs, digital workouts and fit-tech-startups. A founding member of group fitness programming juggernaut Les Mills International, former Director of Programming for Equinox and currently consulting to Basic-Fit - the fastest growing value-based chain in Europe - Emma has inhaled senior roles in group fitness programming, product development, global training, people & culture.
Emma is fluent in what happens next in boutique fitness. She draws on considerable industry experience and understanding of trends to coach owners in saving precious time and money as they open a new studio, scale their concept or refresh their club-in-a-club model. She also helps owners avoid costly mistakes, from acting on incorrect insights to hiring on hype, missing the business basics to being seduced by discounting potholes.
A global citizen, Emma is also a sought-after speaker for events and podcasts around the world, a published author and regular contributor to international business forums, trend panels, industry publications and women's events. She serves on a number of boards and advisories within the fitness industry and delights in lighting fires under people and projects.
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