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Florencia is a trained researcher at the University of Chicago’s Harris School of Public Policy, activist, educator, and mother.
Her entry into water conservation began shortly after giving birth to my youngest child. I came across an article in the Los Angeles Times with tips to save water during the drought. “Take shorter showers,” the ad read, it inspired my idea to sell shower timers. “You can save 2500 gallons of water in one year if you shorten your long shower by 4 minutes,” she said to potential customers. She sold 80,000 shower timers after she learned we each eat anywhere between 500-1300 gallons of water every day. She understood she was in the wrong room of the house.
The most far-reaching, effective place to save water is to eat less of it.
She has been interviewed by NPR, American Public Media, KCRW’s Good Food, New York and Bay Area Pacifica Radio, Entertainment Weekly, CBS, KTLA Morning News, and several popular podcasts. She is the host of the podcast HOW TO EAT LESS WATER launched in June 2022.
She works to transition schools and parks from chemicals to organic landscaping in and around her hometown of Oxnard, California, with funding awarded by Patagonia and the EPA.
Her upcoming books include How to Eat Less Water in 30 Days and Drops of Water, a children’s picture book that teaches the life-sustaining power of a single drop of water and why we must protect it.
Learn more at www.eatlesswater.com. And join Florencia every Monday and Wednesday at the How to Eat Less Water Podcast.
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