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In my career as a coach, I get to listen to hundreds of entrepreneurs complaining about their chronic growing pains, like the intolerable levels of errors, their own cursed work-life balance, their eternal burden to find people who can do the job. To help them I would offer a few free tips, that I had learned from an era when this sort of information was standard in every blue-chip company. The entrepreneurs would self-medicate and hey-presto what do you know... it works.
I wrongly thought everyone knew this stuff. So it became a no-brainer ... rather than help entrepreneurs one at a time, let's put the information into an entertaining and fun book so everyone can have it.
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