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Heather Mason is a passionate advocate for the bicycle industry, dedicated to supporting independent bicycle retailers and fostering the growth of cycling as a sport, business, and lifestyle. A former professional racer, business developer, columnist, and podcast host, Heather’s work spans across brand strategy, industry education, and motivational speaking.
Hailing from a small town in upstate New York, she has spent her career immersed in nearly every aspect of the cycling world—retail, brand management, consulting, and advocacy. Her insights help businesses and individuals navigate the evolving landscape of digital commerce, e-mobility, and retail strategies.
Through keynote speeches, workshops, and writing, she shares actionable insights that empower businesses and individuals to reach their full potential. Known for her high-energy, motivational approach, Heather brings humor, passion, and real-world experience to every interaction.
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