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Indi is a researcher who coaches, writes, and teaches courses about inclusive product strategy. Her work is purpose-focused, rooted in the problem space where the focus is on people, not users. Indi pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in. Indi has written three books, Time to Listen, Practical Empathy, and Mental Models. The next two books in the series Assumptions Aside will be about thinking style, and about using opportunity maps to guide responsible design strategy. She was one of the founders of Adaptive Path, the pioneering UX agency. She started her career as a software engineer. You can follow her on LinkedIn or Twitter @indiyoung, subscribe to her newsletter, and access many resources on her website indiyoung.com.
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