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Ivonne Kinser is a trailblazer in the marketing field, consistently challenging the
status quo in her pursuit of creativity-driven exponential growth. Within the realm
of marketing and innovation, Ivonne has carved out a distinguished reputation.
She boasts over 20 accolades for her creative, performance-driven, and
innovative contributions, and notably, she became the first Latina to receive the
Marketing Lifetime Achievement Award from The DFW American Marketing
Association. She has also been included in the list of the 100 Most Influential
Latinas in the US for two consecutive years.
Prior to that, she was honored with the Changing the Game Award in the
Brainwave category when the She Runs It organization recognized her as one of
the five women who fearlessly make bold moves and transform their brands and
organizations.
Her impact transcends industries, leaving an enduring mark on the marketing
landscape. Her unwavering passion for martech-led marketing innovation drives
her to continuously seek groundbreaking strategies that propel brands to
unprecedented heights. Her remarkable 20+ years in the field of marketing
disruption have contributed to the redefinition of marketing in the industries she
has left a mark on.
From pioneering the initial digital marketing initiatives for the world's largest
airline, American Airlines across 20 Latin American countries in 2002, to leading
the innovation agenda that propelled Avocados From Mexico to the top of Fast
Company's Most Innovative Companies list on a global scale in 2021, her career
has made a lasting impact.
Ivonne is also an innovation advisor for the Food Institute and a frequent
marketing lecturer at IPADE, Mexico's leading business school. Her leadership
extends to serving on the boards of both the DFW American Marketing
Association and the University of North Texas' College of Merchandising,
Hospitality, and Tourism. Moreover, she contributes as an honorary member of
the DFW Interactive Marketing Association's board.
In June 2023, she founded Vantage Innovation Lab, a marketing firm dedicated
to accelerating growth-driven innovation by integrating marketing technology in
unique and disruptive ways.
Through her multiple ventures, from entrepreneur and founder to an author and
speaker, her work is characterized by a nontraditional approach to marketing,
guided by bold creativity and unconventional problem-solving.
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