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JM Balbuena is an accomplished author, filmmaker, and entrepreneur, known for her leadership in the cannabis industry. As the founder of Synergy, a dynamic multimedia organization and advocacy lifestyle brand, she channels her passion for storytelling and social change. Balbuena is also the executive director of the Ryan’s Law Foundation, championing cannabis advocacy for terminally ill patients. Her literary works include the bestselling book 'The Successful Canna-Preneur' and her latest release, Green Renaissance, both available on Amazon. In 2024, she directed and produced the award-winning documentary Roll Up For Equity, which highlights the challenges of implementing a social equity program in San Diego’s cannabis sector. A proud U.S. Navy veteran, JM continues to make an impact in the global cannabis market through collaboration and innovation.
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