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I am an award-winning Creative Director with twenty plus years of experience in the crazy world of advertising and marketing. I’m a first-generation Mexican-American born and raised in El Paso, Texas. I’m a proud graduate of the University of Texas at Austin, where I earned a degree in radio, television and film production with a minor in advertising. Hook ’Em Horns!
After graduating, I worked as a production assistant in TV news, as well as film and commercial production. There, I mastered the art and science of taking people’s coffee orders and the 1,001 uses for a C47, also known as a clothespin. Buy me a beer sometime and I’ll regale you with strange but true PA stories, including the time I had to keep Trigger The Donkey company on a shoot for a car company.
Not long after this, I landed a gig as a copywriter and producer, where I wrote, produced and directed everything from TV and radio spots to custom musical jingles and the occasional grand opening event. This one job basically set me up for almost everything I have achieved to this point.
n 2020, I started Confessions of a Creative Director, the original podcast created by a Creative Director, for Creative Directors, those who strive to be them and anyone who wants to know our secrets. Each episode features stories from a wide array of creative bad-asses who give an inside look at the science and magic used to develop world-class creative.
Together with my beautiful wife, two amazing boys and three crazy dogs, I live in Long Beach, California.
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