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Jason Bradshaw created his first business at fourteen, selling telecommunications and computer equipment in the Australian country town of Toowoomba. But it was Tom Peters’s book The Pursuit of Wow! that opened his eyes to the power of customer and employee experience.
Jason has tested and implemented strategies for improving experience in a variety of sectors—from telecommunications to retail to media—helping companies to grow, improve efficiencies, increase employee retention, and save tens of millions of dollars. He is currently chief customer officer and director of customer experience at Volkswagen Group Australia.
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