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Jeff Jochum is a serial entrepreneur, best-selling author, internationally respected speaker, and marketing scientist. Over the last thirty years, he has written four business books; founded, bootstrapped, and sold three of his own companies; and licensed products to Computer Associates, Borland, and Microsoft. He was instrumental in the creation of the hosted business website market when, in 1997, he co-founded EBZ.com—creator and publisher of e-Biz in a Box, the world’s first best-selling DIY website design product for small businesses—a company he sold for a substantial return three months before the dot-com bubble popped. After that bullet-dodging success, he spectacularly failed at getting onto the PGA Senior Golf Tour, succeeded as CEO for two business turnarounds, and failed at a third. He then served time as an Angel Capitalist; investing in a few online startups to better-than-average results before realizing he is happier making money than investing it. Following that epiphany, he returned to the hands-on world of marketing and sales, leading the teams at Pictage.com to over $40 million in revenues in less than two years (acquired by equity giant Apax Ventures) before serving as Chief Marketing Officer at web superstars DeviantART and SmugMug. In 2010, he “retired” and began working exclusively with innovative start-ups and creative entrepreneurs, coaching them to success using the secrets found in this book.
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