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For as long as he can remember Jim Alexander has been fascinated by the mind. Coming from a family suffering unfortunate circumstances (as most in the 50's did) with a few calamities thrown in meant that a University education was not practical and paid work was. Somehow his career managed to follow his interest and he developed expertise and renown in the psychological side of business in the field of motivational research and analysis of consumer behaviour. Alongside this he also pursued his interest in the unknown (or Paranormal) and since the 70's has been focused on past life regression (PLR) using Hypnosis. His mix of research expertise and logical thinking gives a unique perspective in the search for evidence before reaching any conclusion. Finally free of the world of work he has been able to present some of his most remarkable cases in "New Lives, Old Souls". Jim is also proud that he has been able to help many people with anxiety problems who had been failed by the regular medical approaches, so in his book he explains why the medical profession needs to stick to what it does so well.
In 2024 (after a lot of work and some illness) he completed and published the Audible version of "New Lives, Old Souls" bringing the sessions and the search for evidence to new 'life', in the process discovering even more proof of reincarnation. The paperback and e-book have been updated for those who prefer this format.
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