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Jody Raynsford is the author of How to Start a Cult and The Engagement Formula, renowned for helping entrepreneurs and leaders build communities where followers feel they truly belong.
With a background as a lawyer and journalist, Jody has become a sought-after strategist, empowering brands and businesses to think bigger, bolder, and act more courageously in how they show up. Through his books, speaking engagements, and consulting work, Jody inspires clients to go beyond mere sales tactics to create powerful customer journeys that turn casual buyers into devoted advocates.
Guided by his own unexpected journey to “cult leader” status, Jody’s work is rooted in authenticity and the drive to make complex marketing concepts bold, clear, and accessible. His methods are trusted by brands and business leaders who crave more than simple customer loyalty—they seek a movement. Jody’s approach is engaging, unique, and proven, with clients and followers inspired by his vision to build brands that people love to rally around.
Today, Jody leads brand and marketing consultancy Hello Genius, helping businesses transform how they connect with their audiences, through bold, story-driven messaging and by building belonging.
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