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I built and sold a company in college. All because I figured out one thing: How to hijack attention on the internet.
And that skill changed my life.
Let me rewind and tell you how it happened.
2004: I built an online magazine and monetized through digital ads. I ran it while in college and sold to a large publisher in 2009. If you want the whole story, I made a video about it.
2011: I stumbled on the world of YouTube influencers and figured out how to use this emerging channel to drive millions in revenue for brands. This was a good start, but I had bigger plans.
2015: I launched Influicity — an early player in influencer marketing. Too early. It was a grind for the first while, but we found our groove. Eventually we won clients like Warner Bros, Walmart, and Bank of America.
2019: Influicity scales rapidly. I have an awesome team that makes me look great.
2022: I started to make content across LinkedIn, Instagram, YouTube and podcast. Within 18 months, I'm reaching 2 million people with insights on business, marketing, and entrepreneurship.
2024: I published my first book: Marketing Superpowers. It's the book I wish I had read when he I launched my first business.
There's more to the story. But that's all for now.
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