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Kayode Badmus-Wellington is a forward-thinking music executive, A&R, producer, and thought leader with over a decade of experience cultivating breakthrough talent in the music industry. Currently serving as an A&R executive at Def Jam Recordings, Kayode has played an instrumental role in developing artists and songwriters across various genres, contributing to chart-topping success and driving innovation in the creative processes behind numerous hit records. His expertise spans the entire lifecycle of artist development, from discovery and creative guidance to production, release, and promotion.
In 2022, Kayode published a groundbreaking essay in Billboard titled The Essence of A&R: We Are the Consumer. In it, he articulated a vision for the future of A&R, positioning the role of the music executive as intrinsically tied to the consumer experience. This perspective inspired his book You Are the Consumer: Chart Your Path and Lead the Way in the New Music Business (2024), a manifesto for artists, creatives, and executives at various stages of their careers to navigate the evolving landscape of the industry by leveraging their individuality and intuition.
Driven by his passion for music since childhood, Kayode began his career as a DJ and producer before transitioning into A&R, publishing, and management roles with top companies like Epic Records, Warner Records, Pulse Music Group, Electric Feel Entertainment, and Primary Wave. His career journey has been marked by a commitment to championing innovation and authenticity in music, pushing creatives to realize their full potential while staying true to their roots.
Through his work and writing, Kayode continues to influence the music business by combining his vast industry knowledge with the belief that those working within the creative field are the ultimate consumers. He advocates for decision-making based on personal passion and authenticity, inspiring others to break away from convention and lead with purpose and creativity.
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