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Keith Alper has loved every job he's had but never because of compensation—because of company cultures and the people he worked with. Believing that everyone should love what they do, he co-founded CPG Agency over thirty years ago, at the age of eighteen, and has never looked back.
Since then, CPG Agency has expanded into The Nitrous Effect, a seven-agency collective specializing in branding, marketing, events, technology, culture, and engagement. The Nitrous Effect serves many fast-growing start-ups, and Fortune 500 clients, including Southwest Airlines, Carnival Cruise Line, Bridgestone, Ulta Beauty, Goddard Schools, and Virgin Hotels.
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