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Mark Shipley is the CEO and Strategy Director of Hospital Marketing Agency Smith & Jones. During his 30+ year career in brand development, he has played a leading role in brand building programs for healthcare provider organizations. Under his direction, the firm’s work has won Best of Show in the Healthcare Advertising Awards, as well as recognition by The Aster Awards, the American Marketing Association, One Club, New York Festivals, and The London International Awards. He is the author of In Search of Good Medicine: Hospital Marketing Strategies to Engage Healthcare Consumers and Under the Influence: The Anthology of Healthcare Marketing Best Practices.
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