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Tom Webster is partner at Sounds Profitable, dedicated
to setting the course for the future of audio. He has thirty
years of experience in streaming, podcasting, audiobooks,
terrestrial radio, and everything else that we stick in our
earballs. In his previous work, with Edison Research, Webster
was the co-author of the annual Infinite Dial® study,
the longest-running study of consumer media habits
since 1998, as well as the Share of Ear® and Edison Podcast
Metrics studies. With Sounds Profitable, his body of
work includes dozens of the most influential reports in
podcasting, and he is one of the most widely cited audio
researchers in the world.
Tom is an expert on audience behavior and has worked
for some of the largest media properties, shows, and
podcasts in the world. He has conducted research for syndicated
programs such as The Howard Stern Show and Elvis
Duran and the Morning Show, consulted the radio station
with the largest weekly reach in the world, and currently
works with over half of the Top 50 podcasts and Top 20
podcast networks. He once designed and executed the
largest study of consumer music tastes in UK history, and
he has provided audience and research consultation services
on six continents.
Tom has performed card magic for Paula Abdul, shared
a martini with Tom Jones, and can recommend your next
new favorite album.
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