After seemingly wasting years in total frustration, Grunburg "tripped" upon a process for goal achievement that was so effective it inspired an entirely new genre of productivity apps (habit trackers) as well as "habit" books; this goal-achievement process has helped thousands around the world achieve their goals faster!
Without soliciting any press The Habit Factor® appeared in Mashable, Lifehacker, NY Times, CNet and numerous publications around the world. Martin was even invited to share his revolutionary insights about goals and habits at TEDx in the United Arab Emirates.
If you’ve ever struggled to achieve your goals, you’re not alone. Too many "best practices" for goal-achievement fail to take into account one key element: HABIT!
There’s a reason top coaches, consultants, trainers, professional athletes, Olympians, PhDs, and the very best learning institutions worldwide have adopted, reference, and recommend The Habit Factor®.
"Look Inside" and PREVIEW the book right now!
The Habit Factor® (app) has been downloaded more nearly 500,000 times and has changed tens of thousands of lives already. The Habit Factor book lays the foundation for groundbreaking goal-achievement ideas, and the app helps people put them to use.
Some of our reader and user feedback includes:
· "I have read hundreds of personal development books, and this is the first I've written a review on."
· "I struggle with self-discipline and motivation. I knew my habits were keeping me from being industrious...This book has already changed my life by instilling the understanding I needed for hope, purpose, and action."
· "This book should be required reading for students and parents alike. A version for eight-year-olds should be written with a parent's guide. I give the book ten stars, not five!!!"
Background (PR Stuff)
Regarded worldwide as the foremost authority and thought leader in the arena of habit development for the purpose of goal attainment, Martin Grunburg is widely recognized as the “father” of the modern habit-tracking movement. He is the inventor/creator of The Habit Factor® (app), which was the very first habits-to-goals tracking app (introduced into iTunes 2009). He was also the first to publish a simplified, practical, and revolutionary new method for goal achievement in The Habit Factor® book (2010).
Both the methodology and app were quickly adopted and implemented by PhDs, business consultants, life and business coaches, and a wide range of thought leaders worldwide. Martin was invited to present these insights about habit and goal achievement at TEDx in the United Arab Emirates (immediately after The Habit Factor® was published). His work has been featured in the world’s most popular productivity blogs, such as Lifehacker.com and Mashable.com, as well as the New York Times, C|Net, and OpenForum, among others.
For more habit and goal-achievement discussion, check out the top-ranked "Habits 2 Goals" podcast, where Martin talks all things habits, including success, goals, productivity, mindset, and much more! RE: The Habit Factor: There is a brilliant foreword by a modern-day hero, Roz Savage, and you are able to read the entire Prologue. The book is designed to help you achieve your goals much faster and with greater predictability by appreciating and applying the might and force of HABIT. In doing so, you’re sure to broaden your perspective and put the integral scientific, philosophical, and spiritual aspects of goal achievement to use.
The book details a very specific practice and methodology-—one that utilizes a tactic we’re calling Habit Alignment Technology™.
THE TWO-MINUTE BACKGROUND:
As an overworked entrepreneur, Grunburg set out to establish some balance and clarity in his life by attempting a "bucket list" (lifestyle/non-work related) item. The goal was to enter an elite paddleboarding race and complete a 32-mile open-ocean paddle -- an event known as the Catalina Classic. He later applied the very same technique to complete another major goal, an Ironman-distance triathlon. Both were successfully accomplished, yet he had no prior experience or base knowledge -- no paddleboard, no road bike, not even running shoes.
He shared the methodology with a group of fellow entrepreneurs who were looking to achieve their own BIG goals. Before long, the group was sharing terrific feedback about the process and were experiencing incredible results for themselves; from doubling company revenues to losing weight and even surfing a dream 30'+ wave (story is in the book), just to name a few.
Their progress and success demonstrated that ANYONE who was COMMITTED to following this methodology would achieve their goals. He parlayed their feedback and experience and turned it into the mobile app which today helps tens of thousands around the world. The app shares the same name as the book and is available for iPhone/iPod and Android. The app has been a perennial best-selling Productivity app and has received unique acclaim by PhD's, Top Personal development trainers and coaches. The app was even recognized by Mashable.com as one of the "Top Eight iPhone App for Self-Help" and iTunes has featured the app numerous times in the UK, Australia and US stores. More recently, Lifehacker.com (another top productivity blog) featured Grunburg's presentation at TEDx by running the post, "Achieve Your Goals More Easily by Creating Related, Sustainable Habits".
The more Grunburg researched HABIT as the SOLE subject matter, the more seemingly magical habit became. His studies revealed that many of the world's greatest minds of their respective eras; Aristotle, Confucius, Ben Franklin, William James, Darwin, (to name a few) professed the omnipotent force of HABIT! Yet, today, ironically and for the most part, habit evokes a negative connotation (as in smoking, drinking or drugs) and in the rare instances when habit is featured positively, it is always in a set number or list, as in "X" number of habits. Lists of positive habits can be helpful but without the fundamental understanding as to WHY habit is so powerful, one fails to truly grasp its true nature, significance and perhaps most importantly, how HABIT relates to the subconscious mind.
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Perennial bestselling author Michael Gerber, (The E-Myth Revisited) has said of The Habit Factor, “Brilliant, everyone needs this… whether you read this for your business or yourself— just read it!”
Prior to developing and authoring The Habit Factor®, Martin has been a partner in C3 Networx, formerly Home2Office Computing Solutions, Inc. As founder/COO, he’s been nominated twice for the Entrepreneur of the Year award and has twice led his team to win the Better Business Bureau Torch Award for Marketplace Ethics.
Martin served on the board of Big Brothers Big Sisters regionally in San Diego (10 years) and volunteered as a BIG for more than 15 years. He has also served as a volunteer instructor for Junior Achievement, teaching “Success Skills” to some of the city’s more economically challenged high schools. As well as serving two years as the “Mentor Chair” San Diego’s Entrepreneurs’ Organization.
An avid waterman, surfer and sailor who has completed the Catalina Classic (a 32-mile open-ocean paddle) four times and considers himself an “accidental triathlete”, having completed several full Ironman-distance triathlons (one in France).
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