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A nationally-recognized branding and marketing thought leader, OBI founder and CEO, Mary Ann O’Brien has been entrusted by brands including Intel, Microsoft, Sony, Stericycle, Viewsonic, Delta Dental, and dozens more to help steer their strategic marketing and communication direction. She is the author of the O’Brien Voice of the Customer™ and Voice of the Employee™ studies, which have served as the foundation for numerous business success stories by helping clients implement customer-centric practices. Her business acumen, marketing expertise, and ability to deliver results give clients the confidence they need to make the strategic decisions required to grow. Passionate about the power of businesses to do good, O’Brien champions ethical growth and is a proud recipient of an Integrity Award from the Better Business Bureau. She is a 2023 Inc. 5000 recipient. mom to CeCe and lives in Omaha, Nebraska.
Mary Ann O’Brien has been dubbed “The Mother of Modern Marketing,” helping dozens of companies, from cutting-edge tech firms to venerable financial institutions, forge meaningful relationships with their customers and experience unprecedented growth. In this book, she shares the story of the development of her revolutionary O’Brien Voice of Customer (O.VoC) study, a data collection and analysis tool that helps companies quickly tune into their customers and discover what they really want from them.
Featuring case studies of real clients representing a range of business sectors, the book shows how seeing themselves through their customers’ eyes can reveal hidden weak spots, uncover their strengths, and spur the kind of explosive growth and authentic connection that comes when a company is everything its customers want it to be.
Packed with insight and plenty of humor, this book is a must-read for anyone who’s ready to put their customers at the center of their business and take that business to the next level.
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