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Mike started his career as a designer in the early 2000's when web design was still in its infancy. He quickly recognised that the real key to getting users to adopt a new digital product was to understand it from a human perspective, not a technical one.
Since then he has worked across multiple industries, and for both digital agencies and client-side roles in UX, product design and strategy. He now specialises in customer research, analysing user behaviour and data-driven insights to carefully balance the needs of customers with the strategic goals of the organisations he works for.
With his insistence on a collaborative design process and a welcoming approach to mentoring other designers, his goal is to help other designers master the art of storytelling and communicating effectively to their clients and stakeholders.
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