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A pioneer in social change, Pei Feng Su passionately believes in education as the only effective way to
cultivate compassion towards people and animals, and respect for the environment. Pei’s early years
were marked by struggle and hardship, including the deaths of her parents, grandmother, and other
close family by the time she was sixteen. The following years were marked by despair and self-loathing;
however, Pei embraced Buddhism and used her newfound knowledge of local grassroots activism to
spark social change.
Pei left her native Taiwan in her mid-twenties for the USA and Europe to research animal welfare
management and behaviour, and studied for a Masters in Sociology at the University of Essex (UK).
She later became Director for Member Societies at The World Society for the Protection of Animals
(now World Animal Protection).
In 2006, Pei founded the charitable organisation ACTAsia and created the first global primary school
education programme to teach good citizenship, critical thinking, empathy and animal welfare. The
programme, Caring for Life, has reached over 130,000 children in China, and received a UN Good
Practice award. ACTAsia has received Special Consultative Status with the UN Economic and Social
Council (ECOSOC).
Pei believes in a holistic approach to today's global challenges - violence towards humans and animals,
the climate crisis - rather than mere firefighting. Despite receiving a cancer diagnosis and treatment last
year (she is now in remission), Pei continues to fight to promote compassion and kindness.
Pei’s numerous awards include Annual Public Welfare Personality at the 13th Philanthropy Festival in
Beijing in 2023. Pei is a visiting lecturer at the University of London College of Fashion and Suzhou
University (Shanghai). She presents at international conferences and is regularly featured in the media.
Pei lives with her husband and daughter, and their tortoiseshell cat.
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