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Pete Srodoski is a leadership coach, business strategist, and the bestselling author of Lead With Empathy and The Small Business Playbook. With decades of experience leading multimillion-dollar businesses in both e-commerce and consumer products, Pete brings real-world grit to the table—not fluff or theory. His work is rooted in helping business owners cut through chaos, lead with purpose, and build teams that don’t just perform—they thrive.
As the founder of Roll With The Punches, Pete has guided hundreds of entrepreneurs through the highs and lows of business ownership, offering battle-tested tools that drive clarity, culture, and growth. He’s also the creator of the R3 System—a simple, powerful framework that helps leaders align Vision, Strategy, and Action to scale their business without burning out.
Pete’s latest book, Build Kickass Teams, is a raw and practical guide for building a culture of accountability, hiring top talent, and developing a team that runs through walls—whether you’re in the room or not.
When he’s not writing or coaching, Pete’s probably on the sidelines of a youth soccer game, playing Lorcana cards with his kids, or diving into a gritty post-apocalyptic novel.
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