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Peter is a Brand Strategist, a Brand DNA Specialist, an author, a speaker and a coach.
Peter has recently launched an online course; The Lighthouse Brand Strategy Academy, to democratise brand strategy for small business owners, entrepreneurs, solopreneurs, aspiring CBOs, and brand strategists.
Through his consulting company Dolphin, he helps owners, CEOs, brand builders and leadership teams build stronger businesses through their brands. Specifically, he helps them define unique and effective brand positionings – their Brand DNAs – using a trademarked Brand Centered Management™ 4D’s process.
Peter ran advertising agencies for Ogilvy and Leo Burnett, and his last corporate role was as Head of BBDO Asia Pacific overseeing 14 markets out of Hong Kong – BBDO has been consistently ranked the top creative agency in the world for the last 13 consecutive years.
He was a co-founder of one of the first specialist brand consultancies, The Brand Company and has worked with five of the world’s top 10 brands including AIG, Coca-Cola, McDonald's, PepsiCo, Shangri-La, Shell, Unilever and many more across a wide spectrum of categories and cultures.
Described as a ‘Constructive Disruptor’, Peter speaks on Brand Strategy and Creative Strategic Thinking - how to champion the creative thinking powers in individuals and organizations to solve challenges, maximize opportunities and create meaningful change. He is one of the few ‘suits’ to have won a coveted Cannes Gold Lion, the creative Oscars of the advertising world.
His book Dim Sum Strategy shares a curated selection of over 40 of the most effective creative and strategic thinking tools, as judged by clients, from over 25 years in advertising, brand consulting and change management in an easy-to-digest format.
Peter hails from Edinburgh, Scotland and has lived in nine countries including the USA, the Solomon Islands, Singapore, Hong Kong, the Philippines, and Malaysia. He now lives in Vancouver, BC with his wife Regina. They have three grown sons and a psycho beagle.
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