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S. M. H. Gibson is a retired web developer and social media expert, and the author of Social Media Marketing Strategy.
Gibson retrained in computers and networking after a long career as a nurse. She has a ground-up understanding of the landscape, having run a computer shop in the days when computers were built according to customer specifications. She has worked in network and web server administration, web development, content development, and social media, and this diverse experience comes together in her books.
Throughout her career, Gibson has built ecommerce websites and created content to generate traffic and foster audience engagement. She is also highly skilled in SEO and has a deep understanding of how it can be harnessed for driving web traffic. Much of Gibson’s career was focused on social media and branding, analyzing data, and adjusting pages and campaigns to help businesses manage how they’re perceived by their customers.
Gibson is now retired and funnels her passion for the career she’s left behind into her writing. She firmly believes that she’s in a unique position to tie the strands of her career together and offer a fresh perspective on the potential of I.T.
She is a daughter, a wife, a mother, and a grandmother, and loves spending time with her family. Besides her love of writing, she loves gardening, crafts, and her doggies.
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