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Sabrina Horn is an award-winning CEO, communications expert and advisor. She founded Horn Group, a public relations firm, with $500, five years’ job experience, and became one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500.
When Horn started her company, she knew how to do PR for tech companies but had little management experience. She learned about leadership on the job by being faced with many tough decisions and situations. Through her journey, she learned that leadership is about making the right decisions at the right time based on reality, and often in the face of great adversity. Still, she confesses to having made many mistakes, and now shares what she learned about how to make it without faking it.
Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm’s successful acquisition by Finn Partners, a global marketing company. Born in 1961, Horn has a B.A. in American Studies from Hobart and William Smith Colleges, and a M.S. in Public Relations from Boston University.
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