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Sander Arts, MS, was born in the Netherlands. He is a global citizen who is currently
living and working in the heart of Silicon Valley. He is a global award-winning CMO, strategic advisor, entrepreneur, and lecturer who has extensive experience in increasing revenue
and meaningfully reaching (technical) audiences that were historically considered not to care
about marketing – hardware and software engineers. As the former Global Head of Marketing
of Atmel Corporation and the Global Head of Brand and Marketing at Philips and NXP, Sander transformed the company’s marketing organization, while guiding the global teams to successfully implement a people-to-people lead generation campaign strategy. In the various organizations he has worked for, Sander has passionately promoted in-depth research into customer behavior, creating personas, and understanding the customers’ journey. He holds a master’s degree from Nijmegen University, and a certificate in strategic marketing management from the executive program at Stanford Graduate School of Business. He lectures in Stanford’s Strategic Marketing Program. He is the founder of his own strategic marketing consultancy, Orange Tulip, LLC, in Silicon Valley. He is known for his direct, “no-bullish*t” approach, building global high-performing teams, generating results that matter, his pragmatism, and his "can-do"spirit.
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