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Scott Goodson is author of ACTIVATE BRAND PURPOSE and founder and CEO of StrawberryFrog. An independent full-funnel marketing, advertising and design company, creating breakthrough campaigns (we call them movements). We help leaders galvanize people and organizations around shared purpose via ‘Movement Thinking’ to help companies perform.
He set out a new competitive advantage, Movement Thinking as a way to activate Purpose to the people who matter in his best selling book: ‘UPRISING’ by McGraw Hill. The book articulates five tenets of ‘Movement marketing,’ illustrated through case studies drawing upon interviews with over 40 global business leaders. Scott has lectured at Harvard Business School and appeared in the NY Times, The FT, and Harvard Business Review.
His ideas will challenge your habits and the formulas of the past, provide new ways to think about insight, sources of growth, and sources of meaning for modern businesses and the people who run them.
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