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Sebastian Forbes has over a decade of experience driving transformative growth for major corporations. As Head of Commercial Strategy for a leading UK business, he pioneered the use of advanced customer segmentation to optimize pricing strategies and boost customer lifetime value during a period of rising costs. This segmentation engine enabled highly personalized upsell campaigns that improved perceptions of value delivery.
Forbes also has firsthand experience building profitable businesses from the ground up, having served on the founding team of a significant European streaming platform. Here, he leveraged analytics to double annual recurring sports revenue via targeted promotions and dramatically improved customer retention. Through his leadership, the platform attracted over one million subscribers and reached profitability within two years.
An analytical thinker known for identifying commercial opportunities through customer insights. He brings this same diligence to evaluating emerging technologies and implementing them to enhance productivity.
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