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Steve Bookbinder is the Co-Founder,CEO and lead speaker for Digital Media Training (www.dmtraining.net), a global training company specializing in sales training and digital education as well as a leader in M-learning. His blogs can be found on http://blog.dmtraining.net/blog.
You may find it odd that a person who successfully swam the English Channel in 2008, launched a training business in 2009 that has grown to 12 people with clients around the globe would write a book about Leveraging your Laziness. But, readers learn how I first became successful only when I leveraged doing the things I do best - and the best things I do are the things I do when I am lazy and only do what I like to do, comes easy to me and I am good at. By finding that in yourself and leveraging that under-appreciated talent, you can build a plan that is most likely to succeed.
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