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Suzanne C. Dudley is the CEO of Behavioral Sciences Research Press. Suzanne C. Dudley literally grew up with the company where from a very early age she worked on the “family farm” alongside acclaimed call reluctance researchers George W. Dudley and Shannon L. Goodson. Eventually striking out on her own, Dudley earned Bachelor’s and Master’s degrees from the University of Texas at Dallas. After a successful career as a CPA she returned to BSRP in 2004 as Director of Finance, moving into the CEO role in 2018. Along the way Dudley learned to conquer her own emotional barriers to success which prompted her to write "Relentless: The Science to Barrier Busting Sales". Today her real-world business acumen and no-nonsense approach add an invaluable practical dimension to the data-based sales and management solutions for which BSRP is renowned. She enjoys sharing her struggles and breakthroughs with others and is grateful every day for the opportunity to help change the lives and careers of success-seeking professionals around the world.
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