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I'm a father of four, businessman and entrepreneur that values, above all, my freedom. Yeah, Marketing Automation is "my gig", but it's not about the Technology. It is really about building a life that is free from traditional constraints - that's what I love.
In the real estate collapse of 2008, I lost everything - my house, my plane, my cars, my Harley, my retirement - every penny I owned. Soon thereafter, my marriage collapsed as well and I moved back down to Brazil to be close to my children.
I vowed then that I if was going to build it all up again, I was going to do it in a way that allowed me to have a location independent lifestyle that I enjoy. That is what led me to Infusionsoft and marketing automation for the SEO company I was building.
I jumped in with both feet and promptly proceeded to waste more than $20,000 in consulting that got me no where! I became very frustrated and felt overwhelmed and, honestly, it's amazing that I didn't give up on Infusionsoft. But I soon came to realize that I just needed to roll up my sleeves and get to work and learn it from the inside out.
Fast forward. Today I have homes in Florida, Oregon and Sao Paulo, Brazil and just got back from 6 months of living on the road in a big RV traveling across the country while running my three businesses. I have worked with some of the top marketers in the industry, with Infusionsoft apps that are generating millions per month, thousands of optins a week and very large lists (exceeding 1M). Working with that level of client has allowed me to develop the tried and trued systems and Best Practices that I teach in my book, Infusionsoft Mastery.
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