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Will Leach is the founder and CEO of Mindstate Group, a behavioral research and brand consultancy, and best-selling author of Marketing to Mindstates: A Practical Guide to Applying Behavioral Design to Research and Marketing. Will is also a Behavioral Design instructor at SMU's Cox School of Business BLC and Texas A&M University.
With over 25 years of behavioral insights experience, Will is widely regarded as the world's leading expert on subconscious mindstate research and consults with today's most innovative businesses to increase the effectiveness of their marketing using behavioral science.
Want to learn how to bring Mindstate Marketing to your brand or business? Visit http://mindstatemarketing.com
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