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7 Secrets of Persuasion

Leading-Edge Neuromarketing Techniques to Influence Anyone

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7 Secrets of Persuasion

Written by: James C. Crimmins PhD
Narrated by: James Foster
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About this listen

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Whether your goal is to persuade one person - a husband, child, or boss - or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:

  • Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn't know why they do what they do.
  • Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
  • Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
  • Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the "fundamental attribution error."

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 James C. Crimmins, PhD. (P)2016 Brilliance Audio, all rights reserved. Business Development Leadership Management Negotiating Theory

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Important read for any marketing professional

I really loved it from simple concepts to well defined reasonable..to experiments which illustrates various points to practice examples
.this book has it all..a definite read..and worth many re reads

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