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A Branded World

Adventures in Public Relations and the Creation of Superbrands

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A Branded World

Written by: Michael Levine
Narrated by: Lloyd James
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About this listen

 Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

©2003 Michael Levine (P)2003 Blackstone Audiobooks Advertising Marketing Public Relations

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Profile image for Vick Mederata

An interesting book with lot to learn from.

I will read this a few times. But the book goes excessive in idea of social contract. often social contract comes at cost of what customers need example is Netflix that focused on social obligations is in danger of total collapse. As in chapter 7. I would just gloss offer chapter 7 and look at the rest.

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