Future of Luxury with Dr. Daniel Langer

Written by: Dr. Daniel Langer
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  • Summary

  • Équité founder and CEO Professor Dr. Daniel Langer is one of the world’s most renowned experts on luxury brand strategy and extreme value creation in a digitally disrupted world and with Millennials and Gen Z, named one of global ”Top Five Luxury Key Opinion Leaders” by Netbase Quid. The Economist calls him the “authority in luxury.” He is a bestselling author of several luxury management books on English and Chinese, and he is frequently featured in Wall Street Journal, Financial Times, New York Times, Robb Report, Bloomberg, South China Morning Post, among many other top publications. He is the Executive Professor of Luxury Strategy and Disruption at Pepperdine University in Malibu, California and he also teaches luxury at NYU in New York. He consults some of the world’s most admired and iconic luxury and lifestyle brands and is a trusted advisor to top-managers in the luxury industry. Équité evolved to one of the leading luxury strategy and brand activation firms worldwide combining brand positioning with creative implementation. Daniel also leads highly sought-after luxury master classes and trainings around the world and is a frequent global keynote speaker on the future of luxury. His education includes Harvard Business School and he holds a MBA and a Ph.D. in Luxury Management. Connect with him on daniellanger.digital and instagram @drdaniellanger
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Episodes
  • #1 - Luc Rochereau, General Director of Marco Valente, explores how emotional connections define the essence of luxury.

    #1 - Luc Rochereau, General Director of Marco Valente, explores how emotional connections define the essence of luxury.
    Nov 12 2024

    In an engaging podcast episode, Luc Rochereau draws on his extensive luxury industry experience to highlight the crucial role of emotional connections in luxury sales. He explains how successful salespeople tap into clients' emotions to truly understand their needs, ultimately driving impactful sales results. Luc underscores the importance of delivering exceptional service and personalized experiences to build lasting client loyalty. He also addresses the challenges brands face in conveying their authentic stories in a crowded market. According to Luc, luxury is defined by extreme value creation, and every client deserves an exceptional experience, irrespective of their purchasing history. The conversation emphasizes the necessity of empathy, creativity, and ongoing training as foundational elements for success in the luxury sector.

    Links:

    • Marco Valente High Jewelry: https://www.marcovalentehighjewelry.com
    • Équité Brands: https://equitebrands.com/
    • Instagram: @drdaniellanger
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    1 hr and 36 mins

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