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Behavioural Economics

Psychology, Neuroscience, and the Human Side of Economics

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Behavioural Economics

Written by: David Orrell
Narrated by: Dan Bottomley
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About this listen

The controversial science that claims to have revolutionised economics.

For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.

David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution or just a scientific form of marketing?

©2021 Icon Books Ltd (P)2021 W. F. Howes Ltd Consumer Behaviour & Market Research Economics Marketing & Sales Psychology Psychology & Mental Health Science Social Psychology & Interactions
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I enjoyed listening to this book. It challenges to think beyond the normal thought process so much so that you end up thinking in the new ‘behavioural economics’ way and that seems then so normal!
At times it feels like the author is stating the obvious, but with a deeper meaning which is just so slightly off the beaten track.
The narration is clear and easy to understand.

Thought provoking book

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Loved this audio book!!!! David Orrell is a master at making the complex so relatable & intellectually accessible without compromising on the breadth & depth of the topic. Will surely buy the book 'cos I am a visual learner. Can't wait to read Orrell's other stuff. The narration was smooth, the writing was very engaging....A big thank you!!

The complex made simple & accessible!

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Provides simple understanding of behaviour economics in layman s words.
Easy narration as well.

Not just for experts of economics

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