Bhujia Barons
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Bhujia Barons
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Narrated by:
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Neha Gargava
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Written by:
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Pavitra Kumar
About this listen
In the early 20th century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has a revenue much greater than that of McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entirety - a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most recognized Indian brands in the world.
The Haldiram’s story is not an average business story, it’s chock-full of family drama with court cases, jealousy-fueled regional expansion, a decades-old trademark battle and a closely guarded family secret of the famous bhujia. Fast-paced and riveting, this book provides a delicious look into family business dynamics and the Indian way of doing business.
©2016 Pavitra Kumar (P)2020 Random House AudioWhat listeners say about Bhujia Barons
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story4 out of 5 stars
- avanish dwivedi
- 05-05-24
enterprising story of a family owned business
I started this book on a recommendation, with high expectations. bit disappointed with the repeated narrative, the story didn't met my expectations how this huge empire was build from scratch.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- amit pamnani
- 12-10-22
Nice to know the inside stories of haldirams
Inspiring stories about how a brand was built, sustained and still progresses every day.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Himanshu Sharma
- 10-03-22
excellent insights in a complex family business
unique to Indian business
great narration
easy to finish
keeps you engrossed
worth buying it and listening again
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Rohan
- 15-02-23
Great business.. average story
Loved the journey of the brand but there were missing pieces in the story.
Okay read
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Rippon Singh
- 11-09-21
It tells inside an Indian Business Marwari House
Narration is good
The story of multi thousand crore Haldirams brand
It tells you about its origin and what goes inside an Indian Business Marwari House
But somewhere in between the narration the story is lost to things going within the business family and there is comparatively less narration of details of business
However overall worth reading one time
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- sanchit mittal
- 04-12-20
too much confusion with family tree 😂
loved it to understand the condition of marwari joint family
ambitious was taught
struggle was visible
innovation was there
long journey
usual indian family fights
generation gap
multiple things understood
only concern was lots of members to keep track of 😂😂
and I know it is unavoidable
proud of our desi global brand standing strong after so many internal conflicts
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- B K URMALIYA
- 09-04-25
The challenges and opportunities of a family business
A success story of a family business achieved such a high level of standard and customer demand.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Prashant
- 07-12-20
must read..nice case study for all startups
it was nice and narrator was good. she needs to correct one word...it is courtgate in bikaner not coalgate where haldiram had shop
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- saurabh
- 03-07-21
Must read case study for Indian snacks industry
Pure Indian marwadi family run generation old business with pride love and passion
How this become 5000 crore business
Value of Marwadi family and why they are only pure business class in Indian without have formal education
Scandals courts and modernisation of bhujiya business to sell South Indian snacks
Pure awesomeness must read for people interested in understanding financial value of snacks industry india will feed the world with it in coming times !!!
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chinmaya D.
- 20-09-22
Ok ok book
Puri story hai Haldiram's ki. but unse specially jyaada sikhne layak nai hai isme kuch. but great story.
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